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Showing posts with the label business tips

New online directory of 'Axiom certified' male waxers

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Axiom Wax Academy is the UK's leading training provider in male waxing techniques. As such, we get calls, emails and social media messages every week from waxing clients across the UK looking for salon recommendations. We always point potential customers in the direction of therapists we have personally trained. To make the search easier, we recently launched an interactive map of 'Axiom certified' men's waxing salons and hair removal specialists. This is currently a work in progress and we'll be adding more  therapists  over the coming months. Get noticed If you have attended a hands-on, certificated class with any Axiom trainer (Andy, Sam, Chris, Mat or Sara) then you automatically qualify for a FREE business listing in our new online directory. Simply drop us a line and we'll get you added, pronto. Isn't technology marvellous?! We're committed to supporting the business success of all Axiom graduates and a free entry in our public waxing di

Wax Daddy says: be prepared!

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Great waxing begins before our clients even step through the salon door. Preparation can make or break a wax! None of us like to disappoint a customer who has shaved too close to their appointment or been out in the sun all day and is too pink to de-fuzz, for example. Help new clients plan ahead by popping a few words of advice up on your website or emailing some tips prior to their first treatment... “Dear lovely customers, to get the best results from your wax, please heed these words of wisdom:” No shaving or hair removal creams for 3 weeks before your appointment. No chemical exfoliants (AHA or BHA products) for 48 hours prior to waxing. No sunbathing, sunbeds or heat treatments for 24 hours beforehand. No bath oils or body lotions on the day of the appointment itself. Do use a body scrub or mitt to gently exfoliate the skin a few days before waxing. This helps to slough off any dead skin cells and lifts the hair for better results. Do wear clean, loose-fitting clo

Wax Daddy loves... Scrummi Spa disposables

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Laundry: a necessary evil? Time-consuming, costly and not terribly friendly to the environment. Well, not any more! I’ve always used modesty towels at the salon for various waxing and massage treatments, but there’s no escaping the feeling that it’s incredibly wasteful throwing a towel that has been draped over a client for all of 30 seconds straight in the laundry basket. Not to mention the fact I can think of more exciting ways to spend a Friday evening than washing, drying and folding endless towels. 2 months ago I replaced all of my hand towels with the medium size disposables from  Scrummi Spa . That simple act alone has saved me 3-4 loads of washing and drying every week since then, which means more time for eating cake. Hurrah! The initial purchase cost has balanced out, I feel like I’m taking steps towards being greener in the salon, and customers like the hygiene aspect in particular as they see the towel going straight in the bin at the end of their treatment. The full

Wax Daddy loves... Brosch Direct

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I’ve always found shopping for consumables in our industry a bit like planning a wedding: add the word ‘wedding’ or ‘beauty’ to something and the regular price seems to mysteriously triple. Those who have trained with me will know that I’ve been recommending Brosch Direct for gloves and salon janitorial supplies for the last few years. Well, just last weekend my waxing chum Caroline from HONE Male Grooming drew my attention to the fact that they also sell a heap of other salon essentials... and they beat the beauty wholesalers hands-down on price nearly every time. For some of the best prices out there on gloves, couch roll, spatulas, laundry and cleaning products, check out their website and save yourself some serious moolah:  www.broschdirect.com © Andy Rouillard 2017

FAQ: how can I encourage waxing clients to buy homecare products from me?

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As with all skincare services, using the correct homecare products will help waxing clients get the best long term results from their treatment. But it seems that so many salons don't know how, or tend to neglect, the retail side of hair removal. Here's a little piece with a few thoughts to get you started, from the April 2017 issue of Professional Beauty magazine. Waxing is actually one of the easiest beauty treatments to support with retail - it’s all about achieving beautiful, smooth skin after all. Whether it’s in preparation for a holiday, special occasion, sporting performance or just part of regular grooming, nobody wants sore bits, pimples or ingrown hairs blighting their freshly waxed skin. Be proactive Don’t wait for customers to phone or come in for their next treatment complaining they got spots or ingrowns: sell them something at their first appointment to help prevent and tackle the problem before it even arises. Mention specific products during the c

FAQ: do I need to use a wax designed specifically for guys?

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“Do I need to use a separate, special wax designed specifically for guys?” I get asked this a lot. Short answer: no. Most waxes ‘for men’ are nothing more than regular wax with a ‘manly’ colour and fragrance added. The rest is marketing. Hair doesn’t care whether it grows out of a man or a woman… and neither does your wax. You'll get guys with peach fuzz that slips out with barely a whisper and girls with the toughest hair known to humankind. Also true: using a pink wax that smells of strawberries isn't going to cause a national dip in testosterone levels. Neither will your female clients start sprouting chest hair if you use a wax aimed at male customers on them. My advice? A truly great wax should do a grand job on all skin and hair types, regardless of gender. Pick a wax that you love and don't lose sleep over whether or not it smells of Old Spice and promises to mow the lawn when it's finished playing Call of Duty. © Andy Rouillard 2017

5 waxing mistakes to avoid

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Ensure things go smoothly at the wax pot. In an article first written for Salon System , waxing specialist Andy Rouillard reveals the most common waxing mistakes therapists tend to make… and how to avoid them. 1. Not doing a consultation This should really go without saying, but I still see too many therapists forgetting to carry out a consultation prior to waxing. Regardless of whether it’s a 5 minute upper lip wax or a 2 hour full body treatment,  always carry out a full written consultation with new clients  to ensure that waxing is safe and appropriate for that customer. With regulars, check whether there have been any changes affecting their skin, blood or immune system since you last saw them. A seemingly simple change in skin care, health or medication can have a significant knock-on effect with waxing, so it’s vital to check at every visit. In addition to being a mandatory insurance requirement, the consultation is also the perfect opportunity to find